Alba, J.W., and Hutchinson, J.W. (2000). Knowledge calibration: What consumers know and what they think they know. Journal of Consumer Research, 27 (September), 123-156.
Ariely, D., & Loewenstein, G. (2000). When does duration matter in judgment and decision making? Journal of Experimental Psychology-General, 129(4), 508-523.
Assael, H. (1995). Consumer Behavior and Marketing Action. 5th ed. Cincinnati, Ohio: ITP, South-Western College Publishing.
Batra, R. and Ahtola, O.T. (1990). Measuring the hedonic and utilitarian sources of consumer attitudes. Marketing Letters, 2 (2), 159-170.
Beatty, S.E. and Smith, S.M. (1987). External search effort: An investigation across several product categories. Journal of Consumer Research, 14 (1), 83-95.
Bernoff J, Li C, Roshan S, Flemming G. Will ad-skipping kill television? Forrester Research, 2002. Cited in: Advertisers claim they will cut spending because of personal video recorders, according to New Forresterresearch study. Business Wire, 25 November 2002.
Bitner, M. J. (1992). The impact of physical surroundings on consumers and employees. Journal of Marketing, 56(2), 57-71.
Bockenholt, U. and Dillon, W.R. (2000). Inferring latent brand dependencies. Journal of Marketing Research, 37 (1), 72-87.
Bradley, M. M., Cuthbert, B. N., & Lang, P. J. (1993). Pictures as Prepulse - Attention and Emotion in Startle Modification. Psychophysiology, 30(5), 541-545.
Bradley, M. M., Greenwald, M. K., Petry, M. C., & Lang, P. L. (1992). Remembering Pictures -Pleasure and Arousal in Memory. Journal of Experimental Psychology-Learning Memory and Cognition, 18(2), 379-390.
Brinol, P., & Petty, R. E. (2003). Overt head movements and persuasion: A self-validation analysis. Journal of Personality and Social Psychology, 84(6), 1123-1139.
Bushman, B. J., & Baumeister, R. F. (1999). Threatened egotism, narcissism, self-esteem, and directed and displaced aggression: Does self-love or self-hate lead to violence? Aggressive Behavior, 25(1), 17-17.
Cahill, L., & McGaugh, J. L. (1998). Mechanisms of emotional arousal and lasting declarative memory. Trends in Neurosciences, 21(7), 294-299.
Chernev, A. (2003). When more is less and less is more: The role of ideal point availability and assortment in consumer choice. Journal of Consumer Research, 30 (2)170-183.
Chintagunta, P.K. (1999). Variety seeking, purchase timing, and the “lightning bolt”brand choice model. Management Science, 45 (4), 486-498.
Cohen, J. B., & Andrade, E. B. (2004). Cohen and Areni (1991). Affective intuition and task-contingent affect regulation. Journal of Consumer Research, 31(2), 358-367.
Cook Guy （2001）, The Discourse of Advertising, London: Routledge
Dhar, R., Nowlis, S.M. and Sherman, S.J. (2000). Trying hard or hardly trying: An analysis of context effects in choice. Journal of Consumer Psychology, 9 (4), 189-200.
Dhar and Wertenbroch, 2000，Understanding the Source of Brand Preference, working paper, Ohio State University.(责任编辑：1011)