基于关系和供给链视角的民营企业品牌合作发展路径研究
摘要：研究民营企业内外部关系的品牌合作发展路径题目。基于品牌关系和供给链视角，研究民营企业品牌内部关系的主辅品牌和种别品牌合作发展路径和外部关系的`纵向、横向、网络化关系的品牌合作发展路径，并分析民营企业品牌合作发展路径的影响因素。关键词：民营企业品牌关系品牌合作发展路径影响因素
Abstracts:According to the inside and outside relationships,it is researched on the development routes of brands cooperation in the private enterprises.Base on the view of brand relationships and supply chains,it is researched on the development routes of brands cooperation of inside brands relationships with the main and supplement brands and sorts brands,and of outside brands relationships with the lengthways,transverse,meshwork brands in the private enterprises.It is analyzed the influence factors of the development routes of brands cooperation in the private enterprises in this ***.
Keywords:Private enterprisesBrands relationshipsBrands cooperationDevelopment routesInfluence factors
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