浅谈旅游景区事件营销操作策略

浅谈旅游景区事件营销操作策略

浅谈旅游景区事件营销操作策略
 
摘要： 旅游景区事件营销是对传统营销理论的变革与新的突破，是1种先进的市场营销观念，在国外获得了巨大的发展，在实践中取得了好的效果。在我国旅游业中，景区事件营销导入时间不长，发展却很迅速。但是由于导入的时间不是很长，人们在认识和实践上都相对滞后于西方国家，因此正确认识事件营销的内涵，认清在实践中的1些误区尤为重要。本文从我国旅游景区事件营销中基本概念出发，研究现在我国景区事件营销存在的制约因素，并重点探讨旅游景区事件营销的操作策略。

关键词： 旅游景区；事件营销；操作策略

Talking about Operation Strategy of the Event Marketing of Tourist Scenic Spots in China
 
  Abstract: The event marketing in scenic spots is a change and new breakthrough of the traditional marketing theories ,and is an advanced marketing concepts. It have been a tremendous development abroad .People have obtained good result in the practice. In Chinas tourism, the event marketing in scenic spots is not long, but have rapid development. However, as the introduction of time is not very long, peoples knowledge about event marketing in scenic spots has lagged behind the Western nations. So a correct understanding of the content of Event Marketing and a clear understanding of the practice of some errors is particularly important. Based on the basic concept of Tourism Event Marketing in scenic spots , my research is the constraints of event marketing and focus on operation strategy of event marketing  in our country’s tourist scenic spot.

Keyword: Tourism scenic spots; Event marketing ; Operation strategy

【浅谈旅游景区事件营销操作策略】相关文章：

浅谈《旅游政策与法规》的论文04-25

浅议旅游景区游客容量管理04-12

浅谈数学学困生的成因及转化策略论文04-09

市场营销策略论文11-06

浅谈市场营销理念创新03-29

浅谈国际市场营销论文10-20

浅谈后进生的特点及教育转化策略论文04-06

浅谈幼儿园主题活动下区域材料投放的策略03-23

浅谈旅游资源的开发和旅游环境的保护范文03-24

旅游景区导游讲解存在问题及解决对策02-28