浅析我国饭店业的品牌战略
毕业论文
浅析我国饭店业的品牌战略
摘要: 随着饭店业发展的.日益成熟，我国饭店业有着巨大的发展潜力，我国饭店要想将其潜力充分的挖掘出来，实现良好的经济、社会效益，就必须走实施品牌战略，本文在分析我国饭店业的现状基础上，提出网络技术策略、集团化策略、控制饭店总量调整地区分布不平衡策略、多品牌策略、发展经济型饭店的策略、培育民族品牌策略、基础品牌策略等，来加强我国饭店业的品牌建设。
关键词: 饭店品牌战略；民族品牌策略；基础品牌策略
A general analysis of the big-brand strategy
of Chinese hotel circle
Abstract: There is no doubt that the hotels have undergone a remarkable development in resent years.Chinese hotel circle has immense potential,but in order to make full use of its power and achieve better economic profits,we have to carry out the big-brand strategy.Based on analyzing the present situation and the problems of our hotels,this paper brought about the internet technology strategy,the centralizing strategy,the regulating strategy, the multi-brand strategy,the economical hotel strategy,the home-brand strategy and the fundamental-brand strategy,etc.,in order to do good to the establishment of our hotel brand.
Keyword: big-brand strategy; home-brand; fundamental-brand
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