旅游联合促销困境分析及对策初探
毕业论文
旅游联合促销困境分析及对策初探
摘要：我国旅游企业规模偏小，单体作战能力较弱，要想在激烈的国际化竞争中取得1席之地，就应该采取集团作战的方式——旅游联合促销，作为1种具有资源共享，优势互补，降低消耗等优点的新的促销方式，受到很多旅游企业的青睐和重视。然而在近年来，旅游企业参与的积极性下降，出现了普遍弱化的趋势，导致了我国旅游联合促销陷入了困境当中，本文通过对旅游联合促销的.现状及存在的困境分析，探讨我国旅游联合促销的突围途径。
关键字：旅游联合促销；困境；突围途径
Search By the Traveling Union Promotion and The Analysis
Of Its Difficult Position and Countermeasure
Abstract: The scale of our countrys traveling enterprise is small, and its monomer operational capacity is weaker
must want obtain a small space in the intense internationalization competition, we should adopt the group combat way - traveling union promotion .As a new promotion way ,it has many merit, just as resources sharing, the superiority supplement ,reduces consumption and so on ,because of this ,it receives very many favors and takes by many traveling enterprise .However in the recent years, the enthusiastic of the traveling enterprise participation drop down and down ,had the universal attenuated tendency .Because of this, our country traveling union promotion fall into the difficult position ,through to analyze present situation and the difficult position of traveling union promotion fall into the difficult position,To explore the countermeasure of traveling union promotion.
the necessity of introducing traveling union promotion and its influence factor further, put the solution union promotion difficult position mentality on the choosing cooperative enterprise, establishing the selective drive mechanism ,raise the enthusiasm , establishing persistent cooperation mechanism ,maximum enhance traveling union promotions effectiveness, and realize the biggest achievement.
Keywords: Traveling union promotion; difficult position; approach
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