The Utilization of Creative Thinking in Tourism Industry
Abstract: Entering 21st century, the prominent characteristic of the buyers market has appeared in tourist industry, especially after our country joins WTO, this plants situation of the market competition more fiercely. In order to adapt to this kind of change, Travel administrator and travel operator are re-recognizing traditional management theory and management mode constantly, introduce the brand-new idea of creative thinking, take the road to innovative development, is innovating in order to seek survival constantly. The article is passed to the creative multi-analysis that thought, have combined the current situation of tourist industry and expounded the fact of need for creative thinking of tourist industry and creative thinking can solve the problem in development of tourist industry of our country.
Keyword: innovation thought, Tourism industry, depth development